Banks Wilson

Thoughts and ideas from Banks Wilson, President and Creative Director of UNION.co

Five Ways to Utilize Digital Analytics to Increase Conversions

Five Ways to Utilize Digital Analytics to Increase Conversions

While utilizing website analytics to make informed business decisions used to provide a competitive advantage, it is now a necessity just…

Banks WilsonMar 26

What the Internet of Things Means for Marketing

What the Internet of Things Means for Marketing

If you aren’t yet familiar with the term Internet of Things or “IoT,” it’s time you get caught up. While the basic concept of IoT has been…

Banks WilsonMar 16

Leveraging Big Data to Drive Marketing and Sales

Leveraging Big Data to Drive Marketing and Sales

Last week we talked about big data and some crucial mistakes to avoid as you begin incorporating it in your marketing strategy. While it…

Banks WilsonMar 10

5 Big Mistakes to Avoid with Big Data

5 Big Mistakes to Avoid with Big Data

It is an undeniable fact that the marketing landscape has changed dramatically in the last decade. The shift from print and television to…

Banks WilsonMar 10

Banks Wilson

President and Creative Director of www.UNION.co a digital marketing agency. Banks is passionate about all things design, strategy and technology.

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